Stella & Dot UNIVERSITY

To succeed in our program, you have to have a strong work ethic. We can help you learn the rest. You will learn in two tracks, core business skills and broader professional development via online courses taught by our executives and board members.

Our proven learning methods incorporate:

  • Mentorship from your Sponsor and local leaders
  • Monthly local open team meetings which feature role playing and learning
  • Weekly focus training calls and activities
  • Online video training and quizzes
  • Step-by-step training guide

  Core Business Skills

  • Prospecting for customers to book Trunk Shows
  • Personal Service, Follow up & Customer Service
  • Styling & Sales
  • Time Management & Goal Setting
  • Leadership: Sponsoring and Coaching

Added Professional Development taught by Stella & Dot's Executive Team & Board of Directors:

entrepreneurship

taught by: Jessica Herrin

Stella & Dot's Founder & CEO

Attended Stanford Graduate School of Business where she co-founded the venture-backed and now world's leading wedding site, WeddingChannel.com- by age 24. Jessica's been recognized for her business savvy even more than her style savvy, on Oprah, and in The Wall Street Journal, New York Times, and Forbes.

design & fashion merchandising

taught by: Blythe Harris

Stella & Dots's Chief Creative Officer

A Stanford grad, Blythe won a grant to study with artisans in Ecuador and learned jewelry making in Mexico. She studied fashion and accessories design at the prestigious Parsons School of Design in Paris and has an MBA from Columbia.

brand building

taught by: Anna Fieler

Stella & Dot's Chief Marketing Officer

Prior to Stella & Dot, Anna was a Vice President at Shutterfly where she oversaw marketing for its premium brand Tiny Prints where she led the company's brand building and customer marketing efforts, making Tiny Prints the leading stationery choice for stylish women everywhere. Anna has a track record in helping build successful consumer internet businesses, and has held marketing leadership positions at eBay and CafePress. Anna holds an MBA from Harvard Business School and graduated Magna cum Laude from Brown University.

sales & networking

taught by: Danielle Redner

Stella & Dot's VP Training

Danielle has 15 years of experience in sales. After studying broadcast journalism, she earned her street cred as a business leader, teaching by example and inspiring real women like her to make their lives what they want it to be, no matter who they are or where they come from.

finance

taught by: Alfred Lin

Venture Capitalist, Sequoia Capital

Alfred currently sits on the board of Stella & Dot. At Sequoia, he works with consumer internet, enterprise and mobile companies. Previously, Alfred was Chairman and COO/CFO at Zappos. Prior to Zappos, Alfred was VP of Finance and Business Development of Tellme Networks.

social media marketing

taught by: Laurie Penn-Moyer

Stella & Dot's Director of Social Media

Laurie is a seasoned marketer with over 15 years of experience in brand management, digital marketing, social media and consulting for global consumer product companies. She was the Director of e-commerce for Benefit Cosmetics.